REVENUE
FROM SEARCH
CONVERSION
RATE
Public.gr case study by Findbar
We launched Findbar at public.gr and witnessed a 41.14% increase in search Revenue!
With an extensive inventory boasting 500.000 products and more than 1000 brands, the company aimed to enhance the user experience and boost conversion rates.
The collaboration with Findbar resulted in a 21.87% increase in Conversion rate, +41.14% in Revenue, and significant reductions in bounce and exit rates!
With more than 1.5 million products across technology, books, entertainment, and home categories, public.gr is the largest Omni-retailer in Greece, combining a strong eCommerce presence with an extensive physical store network.
Recognized as a leader in retail innovation, Public.gr’s mission is to offer customers the widest selection at competitive prices while delivering a seamless omnichannel shopping experience that blends online convenience with in-store expertise.
The Challenge
Only a small percentage of Public’s search users would complete a purchase.
✓ Search efficiency
✓ Product discovery
✓ Conversion optimization
The challenge was to ensure that millions of visitors can instantly discover the right product among 1.5M+ SKUs, boosting both user satisfaction and overall sales performance.
The Results
Search Users
Revenue
from Search
Rate
Conversion
Rate
Achilleas Ntilios,
E-commerce AI & QA Innovations Manager Public
“Our partnership with Findbar helped us elevate our
search experience with AI-driven relevance, Greeklish
support, and behavior-based product boosts”.

Easy as pie

Fully customizable

No hidden costs
Team up with Findbar and offer cutting-edge search
functionality to your customers
Frequently Asked Questions about On-site search
On-site search is the internal search engine of an eCommerce platform that enables users to instantly find products across multiple brands, categories, and storefronts.
In multistore environments, complexity increases significantly. Customers may search across:
Multiple brands under one umbrella
Thousands or millions of SKUs
Different price segments
Overlapping product categories
Various store inventories
Because multistore eCommerce platforms manage large catalogs and diverse customer intents, search performance directly impacts:
Cross-store product visibility
Conversion rate
Basket size
Inventory exposure
Overall revenue performance
If search fails to understand brand intent, category context, synonyms, or stock availability across stores, friction rises and customers abandon quickly.
Optimized on-site search in multistore environments:
Unifies product discovery across brands
Prioritizes in-stock and high-margin items
Supports scalable catalog growth
Drives measurable revenue contribution
For multistore eCommerce businesses, search is not just a feature.
It is infrastructure-level growth technology.
Findbar optimized the on-site search engine of Public focusing AI-powered relevance, typo tolerance, semantic understanding, and real-time product ranking. This resulted in better product discovery and higher engagement from search users.
AI search understands user intent (even with misspellings or Greeklish queries), prioritizes high-converting products, and reduces zero-result searches. When customers find what they are looking for faster, conversion rates increase significantly.
Search Revenue Contribution (SRC) measures the percentage of total online revenue generated from users who interact with the search bar. In many pharmacy eCommerce businesses, search users convert at a much higher rate than non-search users.
In multistore eCommerce environments, product catalogs are large, diverse, and often complex. Customers don’t want to manually navigate multiple brands or categories — they want immediate, accurate results.
Multistore customers often:
Search for specific brands across the platform
Look for the best price among multiple sellers
Compare similar products from different brands
Use exact product names or model numbers
Filter by availability, location, or store inventory
Because multistore platforms aggregate thousands (or millions) of SKUs, search becomes the primary navigation tool.
If search fails to unify results across brands or misinterprets intent, users experience friction and abandon quickly.
That’s why optimized on-site search is a key revenue driver in multistore environments.
It:
Connects users instantly with the right seller
Improves cross-brand visibility
Enhances product comparison
Increases conversion rate and basket size
For multistore eCommerce, search is not just convenience.
It is operational efficiency and revenue acceleration combined.
Yes. Findbar is optimized for Greek language queries, Greeklish searches, and transliteration patterns — which are extremely common in Greek Multistore eCommerce.
Implementation is typically fast and lightweight, requiring minimal technical effort. Most online Multistores can activate Findbar quickly without disrupting their existing eCommerce platform.
Yes. When users immediately find relevant products, bounce rates decrease and session duration increases. This improves both user experience and revenue performance.
Unlike basic search tools, Findbar:
Uses AI for intent understanding
Optimizes product ranking based on performance
Supports Greek & multilingual environments
Provides measurable business KPIs (SRC, SMI, Search CVR)
Yes. Whether a Multistore has a few thousand SKUs or a large product catalog, AI-powered search scales efficiently and drives measurable growth.


