George Goumpouros

Revenue generator at Onsite search

What is Site Search? Why it’s the Most Underutilized Revenue Engine in eCommerce

When retailers ask what site search is, the technical answer is simple: it’s the functionality that allows users to find products within a website by typing queries into a search bar. But in the world of modern retail, that definition is dangerously incomplete. In 2026, site search isn’t just a navigation tool—it is a high-intent […]

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What Is Fuzzy Search? A Clear, Practical Guide for Modern eCommerce

What Is Fuzzy Search? A Clear, Practical Guide for Modern eCommerce

If you run an eCommerce store, you already know the problem. Users search with typos, incomplete words, different spellings, or slightly wrong product names. Traditional keyword search treats those queries as errors. Fuzzy search treats them as intent. Fuzzy search is a search technique that returns relevant results even when the search query is not

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Pharmacy295

Success Story TRANSACTIONS Conversion Rate Pharmacy295.gr case study by Findbar We launched Findbar at pharmacy295.gr and witnessed a 474% increase in search transactions! The collaboration with Findbar resulted in a 474% increase in search transactions, 27% increase in search conversion rate, and significant reductions in bounce and exit rates!  The Story With almost thousands of

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Public

Success Story REVENUE FROM SEARCH CONVERSIONRATE Public.gr case study by Findbar We launched Findbar at public.gr and witnessed a 41.14% increase in search Revenue! With an extensive inventory boasting 500.000 products and more than 1000 brands, the company aimed to enhance the user experience and boost conversion rates. The collaboration with Findbar resulted in a

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Why Search analytics & insights are the key to revenue growth in Omnichannel?

  In a world where omnichannel commerce dominates, the search experience is no longer just a feature—it’s a strategic opportunity for revenue growth. Search analytics is the key to enhancing this experience, offering invaluable insights into user behavior and search performance.   The Importance of Search Analytics Search analytics empowers merchants to understand: What users

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Newsletter-research-for-poor-search

Researching On-site search quality in greek e-Commerce

Ιmproving On-site Search for greek e-Shops: Key Findings and Solutions In our recent survey of 100 Greek e-shops, we uncovered some critical issues with the performance of on-site search. The average effectiveness of search functionality reached only 59%, based on our “Website Search Excellence” evaluation model, which uses 12 essential criteria to assess performance. This

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Cosmos Sport

Success Story REVENUE FROM SEARCH CONVERSIONRATE Cosmos Sport case study by Findbar We launched Findbar at cosmossport.gr and witnessed a 118% increase in search Revenue! With an extensive inventory boasting 39.000 products and more than 100 brands, the company aimed to enhance the user experience and boost conversion rates. The collaboration with Findbar resulted in

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