In today’s cutthroat eCommerce battlefield, search functionality isn’t just important—it’s the difference between a sale and an abandoned cart. Customers aren’t willing to waste time sifting through irrelevant results. They demand instant, hyper-accurate, and context-aware recommendations. Yet, shockingly, many omnichannel retailers cling to outdated keyword-based search systems, sabotaging their own

The Shift from Traditional Search to AI-Powered Discovery For years, eCommerce search has relied on keyword-based queries—often frustrating customers when they don’t use the exact wording retailers expect. Today, AI-powered search is revolutionizing how shoppers find products by understanding intent, visual cues, and context, leading to a more personalized and

  In a world where omnichannel commerce dominates, the search experience is no longer just a feature—it’s a strategic opportunity for revenue growth. Search analytics is the key to enhancing this experience, offering invaluable insights into user behavior and search performance.   The Importance of Search Analytics Search analytics empowers

Ιmproving On-site Search for greek e-Shops: Key Findings and Solutions In our recent survey of 100 Greek e-shops, we uncovered some critical issues with the performance of on-site search. The average effectiveness of search functionality reached only 59%, based on our “Website Search Excellence” evaluation model, which uses 12 essential

The leading sportswear company with a strong presence in Greece and Cyprus through 80+ physical stores and 9 pioneering online stores, is constantly innovating by choosing innovative tools for all consumers.

Optimizing on-site search is crucial for both user experience and SEO. Check out these best practices to ensure your on-site search delivers optimal results

Following our latest article the “Autocomplete” functionality is a powerful tool in e-commerce, that can enhance user input and drive conversions. However, it requires careful consideration and implementation to create an intuitive search experience. 

Have you ever tried searching for something on the internet and ended up feeling frustrated because you couldn’t find exactly what you were looking for? Maybe you misspelled a word, or used a different phrase, or just forgot a letter or two. It’s okay, we’ve all been there. That’s where