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George Goumpouros

Why Search analytics & insights are the key to revenue growth in Omnichannel?

  In a world where omnichannel commerce dominates, the search experience is no longer just a feature—it’s a strategic opportunity for revenue growth. Search analytics is the key to enhancing this experience, offering invaluable insights into user behavior and search performance.   The Importance of Search Analytics Search analytics empowers

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Blog
George Goumpouros

Researching On-site search quality in greek e-Commerce

Ιmproving On-site Search for greek e-Shops: Key Findings and Solutions In our recent survey of 100 Greek e-shops, we uncovered some critical issues with the performance of on-site search. The average effectiveness of search functionality reached only 59%, based on our “Website Search Excellence” evaluation model, which uses 12 essential

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Blog
George Goumpouros

Fuzzy search explained

Have you ever tried searching for something on the internet and ended up feeling frustrated because you couldn’t find exactly what you were looking for? Maybe you misspelled a word, or used a different phrase, or just forgot a letter or two. It’s okay, we’ve all been there. That’s where

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Blog
George Goumpouros

Autocomplete functionality

Enrich your search field with autocomplete. Utilize it for better results and learn best practices. Autocomplete explained:  Also known as predictive search, type-ahead, or auto-suggest. Enter a few words, and the search engine provides multiple search queries. Autocomplete predicts and offers options. For instance, typing “sp” suggests “sports”, “space”, “spa”,

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