In a world where omnichannel commerce dominates, the search experience is no longer just a feature—it’s a strategic opportunity for revenue growth.
Search analytics is the key to enhancing this experience, offering invaluable insights into user behavior and search performance.
The Importance of Search Analytics
Search analytics empowers merchants to understand:
- What users are searching for (e.g., top search queries).
- Where gaps exist in the product catalog (e.g., no-result queries).
- Which queries drive conversions with a strong click-through rate (CTR).
- Conversion rates through search functionality.
With these insights, merchants can optimize the search experience, deliver more relevant results, and enhance customer satisfaction.
Success Stories from e-Shops
Our fashion e-Shop customer, Cosmos Sport SA, working with Findbar discovered that a significant portion of users abandoned their searches due to irrelevant results. Leveraging Findbar Insights, they identified low-performing queries and improved their product catalog.
The result?
- A 24% increase in search conversion rate.
- Higher user engagement.
How Findbar Insights Makes a Difference
Findbar Insights goes beyond traditional analytics. It’s a powerful tool that helps you:
- Gain a deep understanding of query performance.
- Identify trends and opportunities in your product catalog.
- Optimize the search experience across all channels.
With features like Search Engagement Rate per Query, merchants gain a clear view of which searches perform well and how to maximize revenue opportunities.
💡 The future of omnichannel commerce is here, and search analytics is your guide to success.
